How to Make your Site a lead Capture Tool
September 17, 2010
I wanted to share some information that I think is very valuable, because after five successful consultations regarding search engine optimization and website design, I realized that many business owners may not know the right questions to ask before they create or revise their business web-site.
First off, I know that most web-design companies do an amazing job at creating beautiful sites. They may also add in functionality regarding search engine optimization strategies. So, what I am really trying to say is that this article is not in any attempt to bash these web-desgin companies because they do in fact create your site based on your vision.
When web-design first became a reality, some of the most effective sites were those that were visually perfect. The web image was the sales pitch, added with some pretty words and walaa!
The problem with this formula today though is that with all the other pretty web sites out there, how can your business compete?
The answer is so simple, you may get mad at yourself, but I promise you that I learned this lesson the hard and expensive way.
The answer is marketing. Yes that’s it, marketing, internet style, but using the same old tried and true ways of capturing leads and getting customers to your door to buy your stuff.
Think about it this way. If you send out mailers or postcards they should contain a a great offer, possibly a free something, a call to action, and a deadline. All these components drive the prospect into buying mode. If you mail your postcards to your list once, don’t get discouraged with a small reply. With direct mail, it has been proven that you must touch this list at least a few times. Someone once told me that seven touches was the magic number, but the point it, your mailing campaign is rarely successful if it is sent only once.
So you may be asking, how does this apply to web-design and how can a small businesses compete with the corporate giants with massive marketing and advertising budgets.
Your site should emulate your most successful marketing campaign. You should have a great offer, and give away free stuff, not junk, great free information, you should have some sort of call to action, and create deadlines on your offers. Above all, you must have an opt in box where your web-visitor can enter their information. Then on the tail end, an internet style marketing campaign, to retouch this visitor with future information and offers. This is how you build a great list to add to your current client list, and in any business the most valuable asset is your list.
There are many ways today to affordably and effectively add all of these components to your site. If you are building a new site, I would recommend using the word-press platform as Google likes it and it had the built in blogs. Google and other search engines look for new content so thats where blogs help. I would also recommend you use social media like Facebook, Twitter, LinkedIn, and YouTube and perhaps most importantly Video.
Hey, just found you through Google. The site looks good and i’ll be sure to come back soon.
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Thumbs up, professional writer. You are one of a kind.
As a newbie, I am always searching online for articles that can help me. Thank you!
I have not yet read this blog article, but it seems very intersting.I would like to read more posts from you in the future. Keep up the hard work.
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This is a great resource, I think it would benefit any company that uses this for its employees, as well as individuals. I don’t agree with some of the points however.
Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful for me.
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Hi and thank you! I saw some great items on your site….except video?
Why does the Admins of this website don’t start a company for this specific topic, they have lots of knowledge as I read and they know what they are doing.
Wow, that was a very good read. Finally, someone who actually thinks and understands what they are talking about. Quite hard to find lately, especially on-line. I bookmarked your blog and will make sure to keep coming back here if this is how you always post. Thanks, keep it up!
Hi, and thank you! Now all you need to do is start implementing:) Let me know if there is something that you might be interested in learning more about
This was really helpful, I appreciate it
This is very interesting. I’ll have to research this more. Thanks for posting.
Hi, Thank you, I am now following you on Twitter
Well written post, good researched and useful for me in the future.I am so happy you took the time and effort to make this. Kind regards
Thank you. Implementation is really the key
Very nice post.
I actually think so too. I have been poking around the web for some time this week, and its really hard to find anything entertaining to read on blogs. Maybe thats because there are too much of them around =) But this website actually keeps catching my attention=P Great posts, and kawai design ^__^. Ill be sure to give it more visits now
Some very good ideas. Reminded me of some things I know and other tips which I could try. Thanks for the post.
Keep up the great work, I love the information I get here.
Sometimes I get amazed of reading material like this.
I am really new to web design and don’t know much about linking but I found a helpful tutorial that shows how to create links to your website for the purpose of SEO. I hope someone else finds it helpful
Have you tried to explain yourself, about video marketing to get visitors to your website?
Hi Delmer,
Other than grass roots and postcard marketing, I use traffic geyser. I am thinking about Kajabi also, and am waiting to get three to sign under me so I can try to test drive it. My vision for TG was to give my clients an extra incentive to hire us to create their productions. Videography and video editing is really what I enjoy doing, trying to convince them why they need video seems to be my challenge.
I really liked this post. You explain this topic very well. Optimized content will help drive your site’s credibility and link building will add page rank to improve your placement on search results pages. Existing web sites in all industry segments will benefit from optimization, driving more traffic through organic placement and links.
I really enjoyed this post. You explain this topic very well. Optimized content will help drive your site’s credibility and link building will add page rank to improve your placement on search results pages. Existing web sites in all industry segments will benefit from optimization, driving more traffic through organic placement and links.
Thank you for your honesty, it is actually really refreshing, lets talk!